So what is Augmented Reality?
Augmented Reality (or AR) is technology that overlays a layer of digital content in your physical world view using the camera on your smartphone and an app. A variety of content can be overlaid including video, 3d models and animation. Even real-time spatial data can be displayed.
Experiences can be triggered by just about anything in the real world; whether an image, object or even a QR code.
Examples of augmented reality experiences include face filters and the game Pokemon Go