Standard Internal

What is Augmented Reality?

Augmented Reality in motion!

So what is Augmented Reality?

Augmented Reality (or AR) is technology that overlays a layer of digital content in your physical world view using the camera on your smartphone and an app. A variety of content can be overlaid including video, 3d models and animation. Even real-time spatial data can be displayed.

Experiences can be triggered by just about anything in the real world; whether an image, object or even a QR code.

Examples of augmented reality experiences include face filters and the game Pokemon Go

What is the difference between AR & VR?

Augmented Reality enables users to interact with their physical world via their smartphone. This technology adds a layer of digital content on their screen whilst still enabling users to see the real world through their phone camera.

Virtual Reality enables users to interact with a virtual world via specialised head-mounted displays or headsets. This technology places users in a completely immersive experience that shuts them out of the physical world.

Get in touch with us!

Learn About Agriculture
Learn About WA farmers
Learn About our food